Globally renowned author, speaker and digital trust expert, David Birch introduces the theme for this year’s event - the crucial role multi-sector, cross border collaboration and contextual insights play in helping companies detect and prevent fraud.

Examining popular traits of APP scams happening today, this immersive case study will bring to life a typical scam scenario, demonstrating how contextual insights and risk assessment can make a real difference in preventing fraud and mitigating the potentially devastating impact on customers’ lives.

In this session we examine the latest fraud intelligence based on cybercrime attacks detected in the LexisNexis® Digital Identity Network platform from January-December 2023, during near real-time analysis of 92 billion consumer interactions across the online journey. We consider the geographical regions, industry sectors and points in the customer journey that are currently most affected, as well as exploring how fraud types are evolving and how data and advanced analytics (including AI) are being used to combat these.

As the UK takes the world stage, leading the way on customer protection around fraud with the PSR reimbursement model, there are serious concerns from the payments industry around levels of preparedness and around the potential for unintended consequences. In this session, we'll consider some of these concerns, including whether the rules are achievable within the timescale; whether thresholds too high; and how companies can ensure their treatment strategies don't result in more friction for good customers or else, for instance, de-banking unwitting money mules.

Widely believed to be one of the fastest growing types of fraud, synthetic identities are expected to surge in the UK as the PSR reimbursement code makes it harder for organised criminal groups to cash out with mules. Our analysis is uncovering evidence of industrial-scale manufacturing and maturing of synthetic identities in synthetic farms and factories across the UK, using readily available PII from data breaches. Synthetic identity fraud is a stealth opponent, feeding on opportunities to hide within the emerging consumer sector and go undetected by traditional fraud prevention tools. In this session we’ll examine the hallmarks of a synthetic and how sophisticated modelling can help to unmask synthetics and stop them in their tracks.

Join this fireside chat with Dr Sarah Walton for a deep exploration into identity inclusion. This session will unravel the challenges around this issue as we consider that acceptance, inclusion, community, and identity are vital pillars of belonging and an essential precursor to establishing effective digital trust. Exclusion perpetuates distrust, and hinders individuals from accessing essential services. In the UK this level of exclusion currently represents over 6 Million adults, or at least 12% of the UK population.

This fireside chat will confront the reality of identity exclusion, offer insights into the profound impact of this on trust-building as well as highlighting the potential drag factor of this issue on the commercial ‘bottom-line’ of companies who are failing to use better context building solutions to improve their approach to identity authentication. Digital trust, is a gradual journey, yet those excluded remain stranded in a state of distrust and neglect. This session promises to allow Trust:Live attendees a chance to delve into these complexities, hear about some of the latest research being done by Women In Identity, Savanta and LexisNexis Risk Solutions to illuminate better pathways to inclusivity and how to foster trust through digital identity empowerment.

During this time we will break into focus groups to dive deeper into certain topics or industries.

Lord Chris Holmes, member of The House of Lords, will provide an update on forthcoming legislative developments, for instance in relation to the Online Safety Bill, Data Protection guidance and the Digital Markets Bill, and how he expects these increasing statutory obligations to drive a more cross-sector, collaborative approach to fraud.

Over the last 12 months a large proportion of reported scams originated on online social platforms, targeting technology, media and telecoms companies upstream of the financial institutions. In this session we’ll explore a recent example of a purchase scam using a social media platform, where anti-fraud experts shared intelligence and modelled contextual elements to identify risky payments.

This panel will address the pitfalls of siloed, single-industry-focused fraud prevention and the necessity of moving beyond the blame game over who bears responsibility for fraud prevention. The discussion will emphasise the importance of developing long-lasting, cross-sector solutions to combat the UK's scams emergency. Panellists will explore technical and policy measures for enhancing data sharing and collaboration, both in the short and long term, to reign in the scams emergency currently facing the UK.

We end our day with an exciting example of how our themes for the day – context and collaboration – are coming together in practice, with public and private sectors working together using shared intelligence to uncover fraud networks, identify the serious organised crime groups behind them, isolate the criminals at the centre of these groups and make arrests.