Louise is a strategy director at The Future Laboratory, a leading strategic foresight consultancy equipping businesses with cultural insights, strategic implications and solutions that enable them to navigate change, unlock opportunity and thrive in a world of continuous uncertainty. With over 12 years cross-category experience in brand and innovation strategy, she has worked with clients such as Dell, Nike, UBS, Microsoft and BMW to identify inspiring and disruptive opportunities for change, and developing strategic plans and frameworks that provide these organisations with the blueprints for putting the future first.